Measure

How it went

Every figure says where it came from and when it was last checked.

Build a report

channels live

posts ranked

7 days

Pulse

Headline numbers for the selected window.

People reached

18.2k12.4%

Instagram, TikTok, X · 2h ago

Engagements

2,14031.2%

All connected channels · 2h ago

Engagement rate

11.8%2.1%

Calculated · live

Followers

15.0k0.9%

Instagram · Yesterday 23:00

Posts out

127.7%

Deckle · live

Reach and engagement

Last 7 days · reach on the left, engagements on the right

By channel

Reach and rate this period

Deep dive

Instagram11.2k12.4%

TikTok5,8409.1%

LinkedIn9806.8%

Facebook1843.1%

X is not connected, so it reports nothing rather than zero.

Best five posts

By reach, this period

Every post

1FCWheel-building, the short versionReel14.2k9.3%2KCLamination reelReel12.8k8.6%3FCA frame that came in in piecesCarousel5,6309.1%4SPAnswering the shipping questionsPost5,21012.3%5OBWhy the rye takes three daysCarousel4,1209.4%

Against the competition

13.6% vs 11.8%

Northbound posts three times as often as you and holds a higher engagement rate. Mercer has twice your followers and half your rate.

Northbound

Competitors

Three roasters you track

Open

Public numbers only — followers, how often they post, and how much of their audience responds. Nobody is told they are being watched.

The inbox

Answered, and how long they waited