Measure
Channel by channel
Where the audience actually is, what they respond to, and whether posting more is helping.
Accounts
59,840
followers
4,120
followers
780
followers
240
followers
Audience growth
Followers by week, per channel
TikTok is growing fastest from the smallest base. Instagram is flat, which is normal at this size without paid reach.
Posting more is costing you
Posts per week against engagement rate
Posting more is costing you
Rate peaked at five posts a week and has fallen every week since. Twelve posts reached fewer people in total than eight did.
What formats do
Total reach by format this period
Reel4 posts8.9% rate3,380 average
Carousel3 posts10.2% rate1,362 average
Post8 posts9.4% rate349 average
When they are awake
Engagement by hour, all channels
Midday is the window
Best hour is 12:00, with a second smaller one at six. The calendar's Best times overlay uses exactly this.