Competitor
Northbound Roasters
@northboundroast · public data, checked 40 minutes ago
6,320
followers
9
posts / week
13.6%
engagement
Followers
6,320you 15.0k
Posts a week
9you 3
Engagement rate
13.6%you 11.8%
Side by side
Their numbers against yours
Indexed against you, so 100 is your figure and 200 is twice it. The real numbers are in the tiles above.
What they post about
Share of their last 30 posts
Brewing how-to41%22%
Opinions29%
Origin stories18%38%
Staff and shop12%28%
ThemYou
Formats they use
Share of their last 30 posts
Reel68%25%
Post22%58%
Carousel10%17%
ThemYou
Their best posts
By reach, last 30 days
1Stop weighing your beans26 Jul184.0k
2Supermarket coffee, blind tasted19 Jul96.4k
3The £40 grinder that beats the £400 one12 Jul72.1k
Where the gap is
68% of their posts are reels against 25% of yours, and reels are your highest-reach format too.
NoteEverything here comes from public profiles. It does not include their paid reach, so a big gap in followers may be bought rather than earned.