Competitor
Mercer & Sons
@mercerandsons · public data, checked 40 minutes ago
24.8k
followers
6
posts / week
7.2%
engagement
Followers
24.8kyou 15.0k
Posts a week
6you 3
Engagement rate
7.2%you 11.8%
Side by side
Their numbers against yours
Indexed against you, so 100 is your figure and 200 is twice it. The real numbers are in the tiles above.
What they post about
Share of their last 30 posts
Origin stories34%38%
Brewing how-to27%22%
Staff and shop21%28%
Offers18%12%
ThemYou
Formats they use
Share of their last 30 posts
Reel52%25%
Post31%58%
Carousel17%17%
ThemYou
Their best posts
By reach, last 30 days
1The grinder we stopped using, and why21 Jul61.2k
2Farm visit, day three14 Jul44.8k
3Everything wrong with our old blend7 Jul31.9k
Where the gap is
52% of their posts are reels against 25% of yours, and reels are your highest-reach format too.
NoteEverything here comes from public profiles. It does not include their paid reach, so a big gap in followers may be bought rather than earned.