Ads
Who sees it
A list of your own customers beats any interest you can pick. Everything below that is the platform guessing on your behalf.
Your own
5Built from your customers, your website and people who already engaged.
Bought in 180 daysCustomer list
Uploaded 12 Jul · hashed on your machine · 3 weeks ago
Lookalike 1% · past buyersLookalike
From “Bought in 180 days”, Kenya · Rebuilt weekly
Website visitors · 14 daysWebsite
Pixel on kilocoffee.co · Live
Watched a reel to 75%Engagement
Instagram · @kilocoffee · Live
Wholesale enquiriesCustomer list
Uploaded 2 Aug · below the 1,000 Meta needs · Yesterday
Under 1,000 matched people, so Meta will not deliver to it. It stays here and starts working the moment it grows.
Uploaded lists are hashed in your browser before they leave it. What reaches the platform is a one-way fingerprint, not an email address.
What the platform offers
Interests and behaviours it has inferred. Useful for reach, poor for intent.
If you ran this
182.0k–428.0k people could be reached, and about 4,200–12.4k a day at the budget you have set — likely 18–52 results.
The platform’s own estimate, and it is generous. Treat the bottom of each range as the number.